Strelitzia Flower Company -- “Home Grown and Still Growing!”
Janice Labadie relates the 36 year history, with trials and tribulations, of Strelitzia Flower Company.
Submitted by: Janice Labadie; November 7, 2007
This entry relates to past and present
Category(ies) of this entry: Businesses
While attending UCD in 1970 seeking his
Masters in Environmental Horticulture, Dean Labadie had a wife and a
baby on the way and no job. To generate income, he started a
landscape maintenance business.
In 1971, as a precursor to the Davis Food
Co-op, Dean, along with Ann Evans and others who saw a need, gathered
to buy fresh produce at bulk rates for like minded folks in the
community. Many remember Dean driving around Davis selling fresh
vegetables out of a van.
During that same year, a friend suggested he
get to the San Francisco Flower Market and take advantage of the
public’s frenzy to buy houseplants and cut flowers. In the Sunday
edition of the Davis Enterprise he read that Quessenberry’s was having
a sale on buckets. Dean withdrew $50 from the bank, bought
buckets, and set up a flower stand on 3rd street. He sold out of
product immediately! Flower shops simply were not offering fresh
cut flowers for sale by the stem back then. This was the
beginning of what turned into two decades of driving to the S.F. Market
at 2 am, three days a week.
In 1972, a problem arose when the City of
Davis came to shut him down. Dean knew he had permission to sell
at that location from the land owner and held out until the City
understood that he wasn’t trying to re-create a “Telegraph Ave. ala
Berkeley style” business. Soon, the city made allowances, and
hand delivered his business license to him in the spring when he opened
his cart on `F’ Street.
Dean decided to name his business Strelitzia
Flower Company because he missed that question on a test at
school. When asked what the name of his business will be he
thought of that botanical name for the `Bird of Paradise’ flower and
the name stuck!
Thirty-five years and nine separate locations
later, including several in Woodland, Dean and Janice Labadie say “It
isn’t a job, it’s a lifestyle”. It has served them well in this
`very special’ location ~ Yolo County.
Created for ~ Davis Community Scrapbook, November 2007